Framework
Adjacent User Theory
A framework for identifying and targeting users outside of the ideal customer profile.
Adjacent User Theory
6 visible of 6 connections
Episodes3
Related Concepts36
Related Practices27
Ask about this framework
Transcript mentions
… It was many years ago at this point on adjacent user theory in that your product-market fit expansion when you're in no growth stages, the biggest opportunity for you to go after is this what you call the adjacent user, which are just…
The next favorite growth framework for me comes from Bengali and that's adjacent to user theory. I think that was very powerful in terms of thinking about growth evolution.
… The importance of spending time on something he calls understand work, his adjacent user theory and how it can help you drive growth. A bunch of advice for coaching product managers and managers of managers, tons of lessons and stories…
Framework
Adjacent User Theory
A framework for identifying and targeting users outside of the ideal customer profile.
Episodes3
Related Concepts36
Related Practices27
Ask about this framework
Transcript mentions
… It was many years ago at this point on adjacent user theory in that your product-market fit expansion when you're in no growth stages, the biggest opportunity for you to go after is this what you call the adjacent user, which are just…
The next favorite growth framework for me comes from Bengali and that's adjacent to user theory. I think that was very powerful in terms of thinking about growth evolution.
… The importance of spending time on something he calls understand work, his adjacent user theory and how it can help you drive growth. A bunch of advice for coaching product managers and managers of managers, tons of lessons and stories…