Episode

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Elena Verna discusses 10 growth tactics that consistently fail, including hiring growth teams too early, expecting rebrands to drive growth, copying competitors, and over-testing everything. She emphasizes that growth teams should focus on earned channels like user-generated content and virality rather than relying solely on paid acquisition, and advocates for founder-led growth until strong product-market fit is established.