Concept
Elephant Curve
A growth-channel pattern in which returns from a marketing or acquisition channel rise like an S-curve as it is discovered and optimized, then sag and decline over time as the audience saturates or the channel weakens.
Elephant Curve
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Transcript mentions
… So, I wrote an article about this called the elephant curve, which is what I named it, right? Because it's like this trunk and then but then it's this butt.
Concept
Elephant Curve
A growth-channel pattern in which returns from a marketing or acquisition channel rise like an S-curve as it is discovered and optimized, then sag and decline over time as the audience saturates or the channel weakens.
Related Concepts1
Related Practices7
Ask about this concept
Transcript mentions
… So, I wrote an article about this called the elephant curve, which is what I named it, right? Because it's like this trunk and then but then it's this butt.