Practice
Ask "what made you cancel" instead of "why did you cancel"
Phrasing cancellation surveys as an open-ended question about what caused the cancellation, rather than a multiple-choice or generic 'why', surfaces more specific and actionable responses.
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Practice
Ask "what made you cancel" instead of "why did you cancel"
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Context
customer research
Related Concepts10
Transcript mentions
What you want to do is say what made you cancel?
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Practice
Ask "what made you cancel" instead of "why did you cancel"
Phrasing cancellation surveys as an open-ended question about what caused the cancellation, rather than a multiple-choice or generic 'why', surfaces more specific and actionable responses.
Context
customer research
Related Concepts10
Transcript mentions
What you want to do is say what made you cancel?