Concept
Gap Selling
Selling to the opportunity gap between current state and desired future state, not just problems
Gap Selling
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Related Practices9
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Transcript mentions
… There's a very big difference between problem selling and gap selling. Problem selling is highly specific, more technical than not, and it's the way that every salesperson is going to go about it, find the problem and a...
Concept
Gap Selling
Selling to the opportunity gap between current state and desired future state, not just problems
Related Concepts1
Related Practices9
Ask about this concept
Transcript mentions
… There's a very big difference between problem selling and gap selling. Problem selling is highly specific, more technical than not, and it's the way that every salesperson is going to go about it, find the problem and a...