Concept
Vision Casting
Selling the opportunity and future state rather than just solving current problems
Vision Casting
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Related Practices9
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Transcript mentions
… (00:11:33): When you're selling to a leader, you need to be vision casting and you need to be selling an opportunity which is they are here, here's where we can take you. You know that image where it's like Mario or Mario, a...
… just to make this more concrete for people, Sam, like sales person at Cursor, what would be an example of vision casting? The obvious idea there is your team will be more productive, you'll get more done faster than everybody else.
Concept
Vision Casting
Selling the opportunity and future state rather than just solving current problems
Related Practices9
Ask about this concept
Transcript mentions
… (00:11:33): When you're selling to a leader, you need to be vision casting and you need to be selling an opportunity which is they are here, here's where we can take you. You know that image where it's like Mario or Mario, a...
… just to make this more concrete for people, Sam, like sales person at Cursor, what would be an example of vision casting? The obvious idea there is your team will be more productive, you'll get more done faster than everybody else.