Concept
Maximally Advanced Yet Acceptable (MAYA)
A design principle stating that consumers adopt innovations most readily when they are as advanced as possible while still feeling familiar enough to accept; too radical a leap triggers rejection.
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Concept
Maximally Advanced Yet Acceptable (MAYA)
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Concept
Maximally Advanced Yet Acceptable (MAYA)
A design principle stating that consumers adopt innovations most readily when they are as advanced as possible while still feeling familiar enough to accept; too radical a leap triggers rejection.
Related Concepts1
Related Frameworks1