Framework
Crossing the Chasm
A go-to-market methodology of starting with a narrow, tightly defined beachhead market to build word-of-mouth momentum before expanding into a broader customer base.
Crossing the Chasm
8 visible of 10 connections
Episodes5
- Geoffrey MooreGeoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
- Tony FadellTony Fadell: How to build real taste (and why AI makes it matter more)
- Oji UdezueHow AI is reshaping the product role
- Rory SutherlandWhat most people miss about marketing
- Eilon ReshefInside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more
Related Practices38
Ask about this framework
Transcript mentions
… u understand your the gestation of your customer and where they are and where they are in the thing and who who you're trying to I I also updated the Crossing the Chasm uh you know, Crossing the Chasm graphic um in the book saying how we…
… It talked about how the same way we talk about crossing the chasm and figuring out who it is that will adopt a product, we should think about the change management required for strategy communication through that lens....
… it's sort of the traditional um um I call it the boning alley or however want to you want to kind of form crossing the CM yeah the crossing the chasm kind of methodology which you want to start narrow you want to create this this kind of…
… d are you ready I am ready what are two or three books that you've recommended most to other people uh the two that I probably recommend the most are crossing the Chasm by Jeffrey Moore the current edition still has some things that are…
… (00:49:58): So once you start thinking about that, so we're then Crossing the Chasm. The Crossing the Chasm play is I need to change the state of my company from a cool possibility to what accountants call a going concern.
Framework
Crossing the Chasm
A go-to-market methodology of starting with a narrow, tightly defined beachhead market to build word-of-mouth momentum before expanding into a broader customer base.
Episodes5
- Geoffrey MooreGeoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
- Tony FadellTony Fadell: How to build real taste (and why AI makes it matter more)
- Oji UdezueHow AI is reshaping the product role
- Rory SutherlandWhat most people miss about marketing
- Eilon ReshefInside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more
Related Practices38
Ask about this framework
Transcript mentions
… u understand your the gestation of your customer and where they are and where they are in the thing and who who you're trying to I I also updated the Crossing the Chasm uh you know, Crossing the Chasm graphic um in the book saying how we…
… It talked about how the same way we talk about crossing the chasm and figuring out who it is that will adopt a product, we should think about the change management required for strategy communication through that lens....
… it's sort of the traditional um um I call it the boning alley or however want to you want to kind of form crossing the CM yeah the crossing the chasm kind of methodology which you want to start narrow you want to create this this kind of…
… d are you ready I am ready what are two or three books that you've recommended most to other people uh the two that I probably recommend the most are crossing the Chasm by Jeffrey Moore the current edition still has some things that are…
… (00:49:58): So once you start thinking about that, so we're then Crossing the Chasm. The Crossing the Chasm play is I need to change the state of my company from a cool possibility to what accountants call a going concern.