Concept
Maximum Launchable Product
A launch philosophy that replaces the 'minimum viable product' mindset with shipping only what the team already believes, based on evidence, will be a hit rather than something merely viable enough to test.
Maximum Launchable Product
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Transcript mentions
… And I talk about the difference between launching an MVP, a minimum viable product, and a maximum launchable product. Because if if we're going off hope, we're getting to this MVP.
Concept
Maximum Launchable Product
A launch philosophy that replaces the 'minimum viable product' mindset with shipping only what the team already believes, based on evidence, will be a hit rather than something merely viable enough to test.
Related Concepts1
Related Frameworks1
Related Practices7
Ask about this concept
Transcript mentions
… And I talk about the difference between launching an MVP, a minimum viable product, and a maximum launchable product. Because if if we're going off hope, we're getting to this MVP.