Framework
Proven Better New
A product ideation framework that instructs teams to first master and copy what is already proven to work in a given context, then make a small, universally-loved improvement on it, and only then layer in one genuinely new and unproven idea.
Proven Better New
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Related Concepts13
Related Practices7
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Transcript mentions
… And it's was so fundamental to the book that for three of the four years writing the book we called it proven better new but then I was like oh that's too dry a name and I I love this concept of life at the speed of play which we can…
… And if we do proven better new right, the product has much better odds of succeeding in the market, not failing for the wrong reasons. And if we start with the premise that the new is probably not right, and we've got four other new…
… Um, and I want to say proven gets so misused and that what I've found over the years with founders is that they start to use proven better new to justify a wrong idea and they're like, "Look, Mark, I'm doing Proven. Proven is this game…
Framework
Proven Better New
A product ideation framework that instructs teams to first master and copy what is already proven to work in a given context, then make a small, universally-loved improvement on it, and only then layer in one genuinely new and unproven idea.
Related Concepts13
Related Practices7
Ask about this framework
Transcript mentions
… And it's was so fundamental to the book that for three of the four years writing the book we called it proven better new but then I was like oh that's too dry a name and I I love this concept of life at the speed of play which we can…
… And if we do proven better new right, the product has much better odds of succeeding in the market, not failing for the wrong reasons. And if we start with the premise that the new is probably not right, and we've got four other new…
… Um, and I want to say proven gets so misused and that what I've found over the years with founders is that they start to use proven better new to justify a wrong idea and they're like, "Look, Mark, I'm doing Proven. Proven is this game…