Practice
Turn planned marketing spend into product testing
Before launching a paid ad campaign for a new feature or product, test the messaging and creative directly with existing engaged users first, since their response reveals both the best marketing angle and unintended product or revenue opportunities.
Turn planned marketing spend into product testing
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Context
Related Concepts13
Related Frameworks1
Transcript mentions
What if you just put something on the game board? And and what if you don't just start your product marketing, you're still doing product testing to see what gets the most heat.
Practice
Turn planned marketing spend into product testing
Before launching a paid ad campaign for a new feature or product, test the messaging and creative directly with existing engaged users first, since their response reveals both the best marketing angle and unintended product or revenue opportunities.
Context
Related Concepts13
Related Frameworks1
Transcript mentions
What if you just put something on the game board? And and what if you don't just start your product marketing, you're still doing product testing to see what gets the most heat.