Concept

Middlers

Founders who excel at the middle part of sales conversations - discussing product details and answering questions - but struggle with opening and closing

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Concept

Middlers

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  • … check, even if you don't know how to open or close, almost all founders are A+ middlers, A+ middlers, A+ middlers. Before we started, you and I talked about podcasts and content, and immediately it was an A+ conversation....

  • The number one thing they can do, and this is very tactical, at the end of each meeting, because again, both of them are good middlers, the head of product and the founders are good demos, they're good at talking shop, they're good at…