Episode

Building a world-class sales org | Jason Lemkin (SaaStr)

Jason Lemkin, CEO of SaaStr, discusses building sales teams for B2B companies, emphasizing that founders must close the first 10 customers themselves before hiring salespeople. He advocates hiring two quirky, passionate reps (not VP-level) who you'd buy from, then scaling to a VP of sales only after having success with multiple reps. The conversation also covers product-sales collaboration, avoiding weaponizing teams for revenue, and maintaining customer-centric approaches.