Concept
Motivational Segmentation
A way of segmenting users based on why they use a product, distinguishing functional motivators from emotional motivators, in addition to traditional demographic or behavioral segmentation.
Motivational Segmentation
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Transcript mentions
… And the third type of segmentation that I believe is very powerful is the motivational segmentation which means that you need to segment your users based on why do they use the products. Like for example, like when I worked at Spotify,…
Concept
Motivational Segmentation
A way of segmenting users based on why they use a product, distinguishing functional motivators from emotional motivators, in addition to traditional demographic or behavioral segmentation.
Related Concepts1
Related Frameworks2
Related Practices5
Ask about this concept
Transcript mentions
… And the third type of segmentation that I believe is very powerful is the motivational segmentation which means that you need to segment your users based on why do they use the products. Like for example, like when I worked at Spotify,…