Concept

Organic Growth

Growth driven by word-of-mouth, direct traffic, and natural product sharing

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Concept

Organic Growth

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Transcript mentions

  • … And then I do think the moment post the AI launch is where all of a sudden we saw that sort of organic growth happening, people coming back to the product regularly. And so that's where, it wasn't even the first hundred, it was like…

  • … we thought mattered, which was getting some initial users and having that organic growth. And I think there's maybe two checkpoints of thinking about whether or not you feel like you have product market fit....

  • Yeah, I mean my one piece of advice is when you're early on, your mindset should almost be like you're trying to create a word of mouth machine. If you can get that part right, everything else becomes significantly easier.

  • … So first of all, I would actually say that AB testing and product-led growth is organic growth, because you're not spending money on it. And so the first thing that you can do, no matter what stage your startup is, is make sure that you…

  • In order to get hypergrowth, you have to have organic, inbound, and viral word of mouth. You can't pay enough to grow at those rates and have a viable company.