Ownership

… it's not a scrum term for us, it's just our take on emphasizing how ownership is important, really. So product owners are central to the company and its growth.

And so about a half dozen of us sat around and roughed out a draft of how we felt ownership should be written. " Maybe that's seven words.

… is awesome. So essentially these are three ways to communicate your vision.

… Even if we have somebody whose job it supposedly is to clean that up, it's like I take pride of ownership in this and I'm connected to it, and I think that makes all the difference in terms of... At Airbnb, I think people who felt that…

… high agency was a big contributor, which is the PMs in this first category were despite all the disadvantages and other things, they just took strong ownership. (01:13:56): So ownership is one component.