Framework

PR/FAQ

A process for new product development that involves writing a press release and FAQ to clarify customer benefits.

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Framework

PR/FAQ

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Transcript mentions

  • … When we're talking about working backwards, one is a PR FAQ which is a written documentation of what we are trying to achieve. Show don't tell is essentially a way in where the product manager starts ideating ...

  • … Eventually, without getting into the origin story, we came up with this process called the PR/FAQ process. So what it means is that whenever we're devising a new product or feature, we're going to start by writing a press release…

  • … and took away, and usually the mechanism for doing this is what's called a PRFAQ, and that's a press release and frequently asked questions, and it forces a certain degree of clarity to have to actually write a press release about the…

  • … So the structure of the PRFAQ docs was generally an introduction where you're announced the product, problem, solution, customer quote, leadership quote, and a call to action.