Concept
Reframing
Introducing a new dimension of comparison for a product or category, rather than competing on the dimensions competitors already use, so a segment of the market evaluates value differently.
Reframing
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… um I mean some of these are very basic things so so one of the most Basic Marketing tactics and Rory can talk about this better than I ever could is reframing when you look at positioning you're looking at two Dimensions right let's say…
Concept
Reframing
Introducing a new dimension of comparison for a product or category, rather than competing on the dimensions competitors already use, so a segment of the market evaluates value differently.
Related Concepts2
Related Frameworks3
Related Practices6
Ask about this concept
Transcript mentions
… um I mean some of these are very basic things so so one of the most Basic Marketing tactics and Rory can talk about this better than I ever could is reframing when you look at positioning you're looking at two Dimensions right let's say…