Concept
Positioning
The act of defining how a product is the best in the world at delivering value that a specific, well-defined set of customers care about, encompassing competitive alternatives, differentiation, target customers, and market category.
Positioning
10 visible of 20 connections
Related Frameworks17
Related Practices35
Ask about this concept
Transcript mentions
… can talk about this better than I ever could is reframing when you look at positioning you're looking at two Dimensions right let's say for toothpaste you have the dimension of um sex appeal how you know fresh breath lasts all night that…
… And so the way we get at that in positioning is we start with putting a stake in the ground of who do we actually compete with? And so if we didn't exist in the market, what would a customer do?
… think the first step in a good positioning exercise is to really understand what do we have to position against? So put another way, it's like saying, what do I have to beat in order to win a ...
… And when they first launched, actually even pre-launched, Rand and Casey came to Claire and I to help with their positioning and messaging as they were going forward to launch. I mean Rand and Casey, they're both very, very thoughtful…
… So positioning is the space that you occupy in your target customer's mind and everything you can do to influence how they describe your product. You have a positio...
Concept
Positioning
The act of defining how a product is the best in the world at delivering value that a specific, well-defined set of customers care about, encompassing competitive alternatives, differentiation, target customers, and market category.
Related Frameworks17
Related Practices35
Ask about this concept
Transcript mentions
… can talk about this better than I ever could is reframing when you look at positioning you're looking at two Dimensions right let's say for toothpaste you have the dimension of um sex appeal how you know fresh breath lasts all night that…
… And so the way we get at that in positioning is we start with putting a stake in the ground of who do we actually compete with? And so if we didn't exist in the market, what would a customer do?
… think the first step in a good positioning exercise is to really understand what do we have to position against? So put another way, it's like saying, what do I have to beat in order to win a ...
… And when they first launched, actually even pre-launched, Rand and Casey came to Claire and I to help with their positioning and messaging as they were going forward to launch. I mean Rand and Casey, they're both very, very thoughtful…
… So positioning is the space that you occupy in your target customer's mind and everything you can do to influence how they describe your product. You have a positio...