Concept
Right to Win
The principle that a company should only pursue markets where it has credible permission to play, meaning its entry is logical to customers and it has a viable route to mass-scale distribution, so that investment in building a product translates into outsized returns.
Right to Win
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Related Frameworks1
Related Practices5
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Transcript mentions
… So that's this notion of permission to play, the right to win. Do we have a right to win in that area because we have permission to play?
Concept
Right to Win
The principle that a company should only pursue markets where it has credible permission to play, meaning its entry is logical to customers and it has a viable route to mass-scale distribution, so that investment in building a product translates into outsized returns.
Related Concepts2
Related Frameworks1
Related Practices5
Ask about this concept
Transcript mentions
… So that's this notion of permission to play, the right to win. Do we have a right to win in that area because we have permission to play?