Practice
Own the storytelling directly
As a leader, personally deliver the company's core narrative to the organization rather than delegating it through management layers, since retelling degrades meaning at each hand-off.
Own the storytelling directly
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Context
Related Concepts10
Related Frameworks1
Transcript mentions
Whatever you do, um, don't think about your story of the company as a marketing exercise. Think about it as the most intrinsic foundational exercise of the company and always be the custodian of the message.
Practice
Own the storytelling directly
As a leader, personally deliver the company's core narrative to the organization rather than delegating it through management layers, since retelling degrades meaning at each hand-off.
Context
Related Concepts10
Related Frameworks1
Transcript mentions
Whatever you do, um, don't think about your story of the company as a marketing exercise. Think about it as the most intrinsic foundational exercise of the company and always be the custodian of the message.