Concept
Share of Wallet
Percentage of a customer's total spend in a category that goes through your marketplace versus alternatives
Share of Wallet
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Transcript mentions
… then the last one I'll give is share of wallet. So this is effectively for your buyer, how much of their total spend are you getting on your marketplaces versus the alternatives.
Concept
Share of Wallet
Percentage of a customer's total spend in a category that goes through your marketplace versus alternatives
Related Concepts1
Related Frameworks1
Related Practices3
Ask about this concept
Transcript mentions
… then the last one I'll give is share of wallet. So this is effectively for your buyer, how much of their total spend are you getting on your marketplaces versus the alternatives.