Concept

Sinking Speedboat

A metaphor for a growth strategy built purely on acquiring new users fast enough to outpace churn, rather than fixing the underlying retention problem that is causing users to leave.

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Concept

Sinking Speedboat

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  • … e's a mentality to that. And I like to say viral-based companies, and there's been many, you know, be real, there's, right, we've seen these, they're sinking speedboats.