Concept
Super Consumers
A small percentage of consumers that drive a majority of the demand in a category.
Preparing graph…
100%
Concept
Super Consumers
1 visible of 1 connections
9 nodes · 8 connectionsBookConceptEpisodeFrameworkPersonLarger = more connections+ Expand · − Collapse (double-click)Drag a node to pull its neighbors along
Related Frameworks3
Related Practices3
Ask about this concept
Transcript mentions
… It's what in category design we call super consumers. So it turns out that in most categories, roughly eight to 10% of the buyers are responsible for the vast majority of the profits.
💡
Concept
Super Consumers
A small percentage of consumers that drive a majority of the demand in a category.
Related Frameworks3
Related Practices3
Ask about this concept
Transcript mentions
… It's what in category design we call super consumers. So it turns out that in most categories, roughly eight to 10% of the buyers are responsible for the vast majority of the profits.