Framework
Point of View (POV)
A method for framing, naming, and claiming a problem.
Point of View (POV)
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… And in category design, one of the breakthroughs is this thing called a point of view, which helps you frame, claim and name a problem and educate the world on why they should move from the way it is to, we call them frotos, from to, a…
… And so he created new languaging, what in category design is called a point of view, to frame, claim and name a problem, which is, how do I move up and down versus across land? And in so doing the aperture of people's minds created what…
… So if you take the concept of a lightning strike, then you take the concept of a category point of view that is all about frame naming and claiming a problem. And then there's one other concept I'll introduce.
Framework
Point of View (POV)
A method for framing, naming, and claiming a problem.
Related Practices3
Ask about this framework
Transcript mentions
… And in category design, one of the breakthroughs is this thing called a point of view, which helps you frame, claim and name a problem and educate the world on why they should move from the way it is to, we call them frotos, from to, a…
… And so he created new languaging, what in category design is called a point of view, to frame, claim and name a problem, which is, how do I move up and down versus across land? And in so doing the aperture of people's minds created what…
… So if you take the concept of a lightning strike, then you take the concept of a category point of view that is all about frame naming and claiming a problem. And then there's one other concept I'll introduce.