Practice

Focus on the problem, not the solution

A mindset for innovation that emphasizes understanding customer needs over product features.

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Practice

Focus on the problem, not the solution

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Context

personal

Transcript mentions

  • Problems create categories, and you either have to A, solve a new problem, or B, reframe, name and claim an existing problem in a, I'm going to use these words on purpose, very different way. And if you reframe the existing problem such…