Concept
Top-of-Funnel vs Mid-Funnel Searches
Differentiating between initial curiosity and intention to purchase.
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Concept
Top-of-Funnel vs Mid-Funnel Searches
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Transcript mentions
… help us understand even deeper this distinction between top of funnel and mid-funnel. So when people are maybe winning at one or the other, what does that look like?
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Concept
Top-of-Funnel vs Mid-Funnel Searches
Differentiating between initial curiosity and intention to purchase.
Related Concepts1
Related Frameworks2
Related Practices4
Ask about this concept
Transcript mentions
… help us understand even deeper this distinction between top of funnel and mid-funnel. So when people are maybe winning at one or the other, what does that look like?