Concept
User Journey
The complete sequence of experiences a customer has with a product, from first awareness through marketing and discovery to purchase, use, and advocacy, not just the product itself.
User Journey
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Related Frameworks8
Related Practices16
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Transcript mentions
You need to think holistically, and you need to think about the entire customer journey, the marketing, the you know, the sales pieces, the distribution pieces, the product definition messaging, the target markets early on.
… And in order to do that, what I like to do is think about that user journey again, and essentially, staff teams that are oriented around each element of that user journey. And those teams have specific metric goals, they have...
… So programmatic, blog posts, anything you're doing, if there is no product journey for it, there's no user journey, it just stops.
… So you need some momentum in that user journey to get them over the hump of some of these very painful user processes like typing in a credit card. That's a lot of work.
Concept
User Journey
The complete sequence of experiences a customer has with a product, from first awareness through marketing and discovery to purchase, use, and advocacy, not just the product itself.
Related Frameworks8
Related Practices16
Ask about this concept
Transcript mentions
You need to think holistically, and you need to think about the entire customer journey, the marketing, the you know, the sales pieces, the distribution pieces, the product definition messaging, the target markets early on.
… And in order to do that, what I like to do is think about that user journey again, and essentially, staff teams that are oriented around each element of that user journey. And those teams have specific metric goals, they have...
… So programmatic, blog posts, anything you're doing, if there is no product journey for it, there's no user journey, it just stops.
… So you need some momentum in that user journey to get them over the hump of some of these very painful user processes like typing in a credit card. That's a lot of work.