Episode

The ultimate guide to product-led sales | Elena Verna

Elena Verna, growth advisor and former interim head of growth at Amplitude, returns to explain product-led sales, the go-to-market motion that converts self-serve usage into enterprise sales pipeline once a product's value exceeds what individual users can buy on a credit card. She details product-qualified accounts versus leads, why product teams must own pipeline creation alongside sales and marketing, and the data, tooling, and staffing needed to build the motion without alienating users.