Book
Influence
By Robert Cialdini, a foundational book on the psychology of persuasion, outlining principles such as reciprocity and social proof. Referenced in 3 episodes of Lenny’s Podcast.
Influence
4 visible of 4 connections
Author
Robert Cialdini
Episodes4
- Kristen BermanUsing behavioral science to improve your product
- Luc LevesqueLeveraging growth advisors, mastering SEO, and honing your craft
- Ethan SmithThe ultimate guide to AEO: How to get ChatGPT to recommend your product
- Jacob WarwickHe's negotiated $1B+ in executive compensation. Here's his playbook.
Transcript mentions
Influence by Robert Cialdini.
… This one youlikely heard of, it's Influence by Cialdini.
… Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career.
Book
Influence
By Robert Cialdini, a foundational book on the psychology of persuasion, outlining principles such as reciprocity and social proof.
Author
Robert Cialdini
Episodes4
- Kristen BermanUsing behavioral science to improve your product
- Luc LevesqueLeveraging growth advisors, mastering SEO, and honing your craft
- Ethan SmithThe ultimate guide to AEO: How to get ChatGPT to recommend your product
- Jacob WarwickHe's negotiated $1B+ in executive compensation. Here's his playbook.
Transcript mentions
Influence by Robert Cialdini.
… This one youlikely heard of, it's Influence by Cialdini.
… Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career.