Episode

Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

Kristen Berman, CEO of Irrational Labs, discusses how behavioral science can be applied to product design to drive user behavior change. She shares the 'three Bs' framework (Behavior, Barriers, Benefits) and provides case studies from companies like TikTok (reducing misinformation shares by 24%) and One Medical (increasing appointment bookings by 20%) using behavioral insights.