Episode

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

Krithika Shankarraman, first marketing hire at OpenAI and Stripe, discusses her anti-playbook approach to marketing that emphasizes deep customer understanding over copying tactics. She introduces the DATE framework (Diagnose, Analyze, Take a different path, Experiment) and shares lessons from scaling marketing at iconic companies like helping users discover use cases for ChatGPT and building customer storytelling programs at Retool.