Person
April Dunford
Positioning expert and author. Guest on April Dunford on product positioning, segmentation, and optimizing your sales process and A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch). Mentioned in 12 episodes of Lenny’s Podcast, including the conversations with Matt Dixon and Krithika Shankarraman.
April Dunford
7 visible of 13 connections
Role
Positioning expert and author
Featured In11
Mentioned In11
- Matt DixonThe surprising truth about what closes deals: Insights from 2.5m sales conversations
- Krithika ShankarramanGrowth tactics from OpenAI and Stripe’s first marketer
- Matt MocharyCountdown of the top 10 episodes of the year
- Emily KramerHow to build a powerful marketing machine
- Jen AbelThe ultimate guide to founder-led sales
Transcript mentions
" And the way April Dunford came in the podcast and talked about this of just like it's such a massive career bet. We are going to bring in product X and it's going to become, l...
… of all, make sure the founder is involved, right? Everyone loves talking to a founder, so we'll start with let's get the founder involved as fast as human possible.
… are now a superhero because of the thing you've built for them. And so the vision here is here's how you become a superhero.
… Also, April Dunford who's like, I don't know, the god of positioning. She has differentiation is such a core part of her approach to positioning.
… the professional side, one book that I recommend to most people is April Dunford's book on positioning called Obviously Awesome. She does a great job breaking down how to position a product from scratch if you've never had to do t...
Person
April Dunford
Role
Positioning expert and author
Featured In11
Mentioned In11
- Matt DixonThe surprising truth about what closes deals: Insights from 2.5m sales conversations
- Krithika ShankarramanGrowth tactics from OpenAI and Stripe’s first marketer
- Matt MocharyCountdown of the top 10 episodes of the year
- Emily KramerHow to build a powerful marketing machine
- Jen AbelThe ultimate guide to founder-led sales
Transcript mentions
" And the way April Dunford came in the podcast and talked about this of just like it's such a massive career bet. We are going to bring in product X and it's going to become, l...
… of all, make sure the founder is involved, right? Everyone loves talking to a founder, so we'll start with let's get the founder involved as fast as human possible.
… are now a superhero because of the thing you've built for them. And so the vision here is here's how you become a superhero.
… Also, April Dunford who's like, I don't know, the god of positioning. She has differentiation is such a core part of her approach to positioning.
… the professional side, one book that I recommend to most people is April Dunford's book on positioning called Obviously Awesome. She does a great job breaking down how to position a product from scratch if you've never had to do t...