Book
Obviously Awesome
April Dunford's book laying out her step-by-step methodology for positioning a product, intended so companies can run the exercise themselves. Referenced in 7 episodes of Lenny’s Podcast.
Obviously Awesome
7 visible of 7 connections
Author
April Dunford
Episodes5
- Krithika ShankarramanGrowth tactics from OpenAI and Stripe’s first marketer
- Matt MocharyCountdown of the top 10 episodes of the year
- Emily KramerHow to build a powerful marketing machine
- Camille RickettsHow Notion leveraged community to build a $10B business
- April DunfordApril Dunford on product positioning, segmentation, and optimizing your sales process
Transcript mentions
… the professional side, one book that I recommend to most people is April Dunford's book on positioning called Obviously Awesome. She does a great job breaking down how to position a product from scratch if you've never had to do that,…
… She's the author of the bestselling book, Obviously Awesome, which is my favorite book on positioning. And this is her second time on the podcast because she just published a new book called Sales Pitch, which builds on her 25-year…
… April is the author of obviously awesome. She, in my opinion, is the smartest person in the world on positioning and how to figure out positioning for your product.
Obviously Awesome by April Dunford. If you're looking to position your company, I don't know if you've read it, but it is a step-by-step guide.
… So Obviously Awesome by April Dunford. I'm sure you've heard that one a ton.
Book
Obviously Awesome
April Dunford's book laying out her step-by-step methodology for positioning a product, intended so companies can run the exercise themselves.
Author
April Dunford
Episodes5
- Krithika ShankarramanGrowth tactics from OpenAI and Stripe’s first marketer
- Matt MocharyCountdown of the top 10 episodes of the year
- Emily KramerHow to build a powerful marketing machine
- Camille RickettsHow Notion leveraged community to build a $10B business
- April DunfordApril Dunford on product positioning, segmentation, and optimizing your sales process
Transcript mentions
… the professional side, one book that I recommend to most people is April Dunford's book on positioning called Obviously Awesome. She does a great job breaking down how to position a product from scratch if you've never had to do that,…
… She's the author of the bestselling book, Obviously Awesome, which is my favorite book on positioning. And this is her second time on the podcast because she just published a new book called Sales Pitch, which builds on her 25-year…
… April is the author of obviously awesome. She, in my opinion, is the smartest person in the world on positioning and how to figure out positioning for your product.
Obviously Awesome by April Dunford. If you're looking to position your company, I don't know if you've read it, but it is a step-by-step guide.
… So Obviously Awesome by April Dunford. I'm sure you've heard that one a ton.