Episode

Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

Lulu Cheng Meservey, former head of comms at Substack and current CCO at Activision Blizzard, discusses frameworks for making ideas spread including finding audience 'cultural erogenous zones,' the importance of going direct versus traditional media, and taking calculated risks in communications. She emphasizes targeting narrow audiences with focused messaging rather than broad appeal, using concentric circles to build from core supporters outward, and authentic human communication over corporate speak.