Episode

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps

Nikita Bier, founder who built and sold tbh to Facebook and Gas to Discord, discusses his playbook for consistently building viral consumer apps. He explains concepts like latent demand, why teens are the best audience for network-effect products, and how he tested and scaled tbh and Gas, including fighting a human-trafficking hoax. He also covers product-market fit, naming and icon design, and getting users to an aha moment within seconds.