Concept

Latent Demand

The signal generated when people use a product in ways it wasn't designed for, indicating an underlying need that a purpose-built product could serve; observing this misuse reveals where to take the product next.

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Concept

Latent Demand

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Transcript mentions

  • … also keep an eye on like latent demand. Now, we're very fortunate with coding as a use case because so many ants that we were, you know, like our our own first customers

  • … So I I like to think first is there latent demand? So if if just because a category doesn't exist today, it doesn't mean that we don't want it as consumers.

  • … if you can make that a little bit easier then that's just going to be a much better product that people enjoy more and this is just this principle of latent demand which I think is just the single most important principle in product. Can…

  • " And if you can actually cryst...