Episode

How to drive word of mouth | Nilan Peiris (CPO of Wise)

Nilan Peiris, Chief Product Officer at Wise, explains how the company drives 70% of its growth through word of mouth by obsessing over three product pillars—price, speed, and ease of use—identified through NPS surveys and customer comments. He describes building "10x better" experiences (like instant transfers and slashing fees to 0.35%) rather than incremental improvements, the story behind Wise's Singapore verification breakthrough, and how Wise structures global versus local product teams and squads.