Concept
Viral Coefficient
Metric measuring how many new users each existing user brings through referrals
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Concept
Viral Coefficient
1 visible of 2 connections
8 nodes · 7 connectionsBookConceptEpisodeFrameworkPersonLarger = more connections+ Expand · − Collapse (double-click)Drag a node to pull its neighbors along
Related Frameworks3
Related Practices5
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Transcript mentions
… (00:12:00): But if you move the NPS from 30% to 50%, you increase the viral coefficient of your customer base. So every customer that goes through tells X many more.
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Concept
Viral Coefficient
Metric measuring how many new users each existing user brings through referrals
Related Frameworks3
Related Practices5
Ask about this concept
Transcript mentions
… (00:12:00): But if you move the NPS from 30% to 50%, you increase the viral coefficient of your customer base. So every customer that goes through tells X many more.