Concept

Working Backwards

A product development approach that starts by writing the customer-facing announcement or press release before building the product, forcing clarity on customer value and key features from the outset.

Preparing graph…

Connection labelsColor by connections

100%

Concept

Working Backwards

10 visible of 22 connections

19 nodes · 20 connectionsBookConceptEpisodeFrameworkPersonLarger = more connections+ Expand · − Collapse (double-click)Drag a node to pull its neighbors along

Related Concepts10

Related Frameworks15

Related Practices50

Ask about this concept

Transcript mentions

Tony Fadell 00:45:00
… It's not working backwards. It's just an insane way of working.
Daniel Lereya 00:32:24
We recently announced that we cost the 1 billion in ARR, and we are serving, as I said, 250,000 customers across the globe from virtually any industry that you can think about, more than 200 different business verticals. It could be both…
Ethan Evans 00:29:13
… First, I know you talked to my old boss, Bill Carr, who wrote Working Backwards. What I don't know is if he shared with you that after he published it, he actually realized there was a better title.
Anuj Rathi 00:24:20
… I think the people who invented working backwards is clearly Amazon. I think they started this entire process which are like, "Hey, why don't you write a press release, and with that press release, w...
Bill Carr 00:39:07
… the working backwards part is strictly about the customer's needs. Yeah, we don't want to work backwards from revenue.
Nilan Peiris 00:23:24
… Something I learned at Airbnb is this idea of working backwards from the ideal, instead of working forwards from how do we iterate and make this better, and better, and better. It's like, okay, if we could start a...
Shweta Shrivastava 26:43
… They have their versions of working backwards from the customer problem. But that still remains the core tenant in my mind.
Ian McAllister 00:47:11
… working backwards is all about the problem and starting there and obsessing about the problem and being guided by it to then go into the solution. So when teams that d...
Jason Shah 00:23:22
… so, I think the working backwards process of establishing the long-term goal using a mechanism like a press release and the FAQs where every word matters, and even the FAQs, for what ...
Jackie Bavaro00:21:12
… And you say, working backwards from that, if we're going to be at our vision in five years, what does that mean we're doing in the intermediate years? I misunderstood roadmap for t...

💡

Concept