Episode

An inside look at Mixpanel’s product journey | Vijay Iyengar

Vijay Iyengar, Head of Product at Mixpanel, discusses the company's product journey from expanding into multiple product lines (messaging, data infrastructure) back to focusing solely on their core analytics product after experiencing 40% churn. He shares lessons about when to expand vs. focus, product development processes including their unique customer feedback system, and recommendations for setting up product analytics using server-side tracking instead of client-side SDKs.