Concept

Product Strategy

A comprehensive approach to setting goals, deploying strategy, and connecting team work to business outcomes

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Concept

Product Strategy

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Chandra Janakiraman 00:12:49
… let's start with some basic definitions, which is as you asked, what is product strategy? And if you think back to the Headspace example, this sort of comes to life as well.
Vikrama Dhiman 00:53:57
… Product strategy for me is where you are able to define that while somebody defines that this is the mountain that you're going to climb, but okay, how are you going ...
Noam Lovinsky 00:35:37
… I think that one important lesson from that is, no one can be a bystander on product strategy. Just because you've got product in your title doesn't mean you're the only one that should be thinking about product strategy certainly at…
Anuj Rathi 00:42:55
… It really is a product strategy call, and the conversation that needs to happen is between, say, the head of product and the CEO or even the leadership. If I gave you a hundred focus points, how much will you put in each of these…
Anuj Rathi 00:45:17
… I don't think of product management questions so much as product strategy questions, but in a lot of cases, executors don't know what they're trading off against.
Anuj Rathi 00:41:36
We essentially saw that if a startup actually usually wants to do a bunch of things across the border, there's always like, "Hey, I should be investing in tech debt or building core platforms. That would really help my product in the long…
Maggie Crowley 00:35:04
Sure, yeah. And another thing that happens, and I'll give the outline, but another thing I hear, especially as you get further in your career, and unfortunately if you're maybe an underrepresented person in tech, is that you need to be…
Paul Adams 00:43:00
" (00:43:51): The part of business strategy and product strategy that, it's just hard. It's like taste.
Geoff Charles 00:32:54
… I would say when new joiners come at Ramp, I intro myself and I talk about our product strategy. And in the meeting with an apology, I say, "You signed an implicit contract joining Ramp.
Shweta Shrivastava 26:43
… And so, the product team and the product leaders can get very incremental in their product strategy and then lo and behold, you see an upstart that comes and disrupts them. (28:16): And so, I have definitely learned the lesson that you…
Annie Pearl 00:21:20
… And so, I think one of the most impactful things we did pretty early on in my tenure here was to hone in on our overall product strategy, but a poor piece of that being what's the actual market we're going after? What are the segments of…
Vijay 44:14
… a lot of inspiration from Gibson Biddle and his product strategy medium thing. And in particular, there's a piece on proxy metrics and the shape of metrics you should use, which I found is a really...
Ravi Mehta 00:18:43
… goal of the product strategy stack is to help people take a set of terms that are normally conflated together, like goals, roadmap, strategy, and separate them into really clearl...
Melissa 09:57
… (10:18): And then, when you get into needing a CPO, it's like, hey, we actually have to pull together a product strategy that's all encompassing. We have to have great communication between product and the executive team.
Jackie Bavaro00:00:00
… And she's also one of the smartest people I know on the essential skill of product strategy. In our chat, we go deep into all the ways that you can become better at developing your own product strategy, including what is strategy, what…
Gokul Rajaram00:18:34
… And then as a very young company, you don't have a separate product strategy from a company strategy. the product and company strategy are the same.

💡

Concept

Product Strategy

A comprehensive approach to setting goals, deploying strategy, and connecting team work to business outcomes

Related Concepts13

Related Frameworks22

Related Practices60

Ask about this concept

Transcript mentions

Chandra Janakiraman 00:12:49
… let's start with some basic definitions, which is as you asked, what is product strategy? And if you think back to the Headspace example, this sort of comes to life as well.
Vikrama Dhiman 00:53:57
… Product strategy for me is where you are able to define that while somebody defines that this is the mountain that you're going to climb, but okay, how are you going ...
Noam Lovinsky 00:35:37
… I think that one important lesson from that is, no one can be a bystander on product strategy. Just because you've got product in your title doesn't mean you're the only one that should be thinking about product strategy certainly at…
Anuj Rathi 00:42:55
… It really is a product strategy call, and the conversation that needs to happen is between, say, the head of product and the CEO or even the leadership. If I gave you a hundred focus points, how much will you put in each of these…
Anuj Rathi 00:45:17
… I don't think of product management questions so much as product strategy questions, but in a lot of cases, executors don't know what they're trading off against.
Anuj Rathi 00:41:36
We essentially saw that if a startup actually usually wants to do a bunch of things across the border, there's always like, "Hey, I should be investing in tech debt or building core platforms. That would really help my product in the long…
Maggie Crowley 00:35:04
Sure, yeah. And another thing that happens, and I'll give the outline, but another thing I hear, especially as you get further in your career, and unfortunately if you're maybe an underrepresented person in tech, is that you need to be…
Paul Adams 00:43:00
" (00:43:51): The part of business strategy and product strategy that, it's just hard. It's like taste.
Geoff Charles 00:32:54
… I would say when new joiners come at Ramp, I intro myself and I talk about our product strategy. And in the meeting with an apology, I say, "You signed an implicit contract joining Ramp.
Shweta Shrivastava 26:43
… And so, the product team and the product leaders can get very incremental in their product strategy and then lo and behold, you see an upstart that comes and disrupts them. (28:16): And so, I have definitely learned the lesson that you…
Annie Pearl 00:21:20
… And so, I think one of the most impactful things we did pretty early on in my tenure here was to hone in on our overall product strategy, but a poor piece of that being what's the actual market we're going after? What are the segments of…
Vijay 44:14
… a lot of inspiration from Gibson Biddle and his product strategy medium thing. And in particular, there's a piece on proxy metrics and the shape of metrics you should use, which I found is a really...
Ravi Mehta 00:18:43
… goal of the product strategy stack is to help people take a set of terms that are normally conflated together, like goals, roadmap, strategy, and separate them into really clearl...
Melissa 09:57
… (10:18): And then, when you get into needing a CPO, it's like, hey, we actually have to pull together a product strategy that's all encompassing. We have to have great communication between product and the executive team.
Jackie Bavaro00:00:00
… And she's also one of the smartest people I know on the essential skill of product strategy. In our chat, we go deep into all the ways that you can become better at developing your own product strategy, including what is strategy, what…
Gokul Rajaram00:18:34
… And then as a very young company, you don't have a separate product strategy from a company strategy. the product and company strategy are the same.