Richard Rumelt

… The second one is Good Strategy Bad Strategy by Richard Rumelt. Just thinking about in a very clear way, how do you build product?

… y of excellent materials on strategy from ancient texts like The Art of War from Sun Tzu, all of Michael Porter's work, Good Strategy Bad Strategy by Richard Rumelt, who's been on your podcast, Playing to Win Lafley and Roger Martin. So…

… Richard Rumelt is a now retired Tuck professor, and he is this hyper competition thing that he does. He also is of the, I'm jealous of Mike Porter kind of thing.

… Richard Rumelt is one of my absolute favorites. He's written a couple of books, one called Good Strategy Bad Strategy, another more recent one called The Crux, wher...

… of the challenges of writing about strategy is you're like, I've seen two things and I write the book, but I think the thing that's impressive about Richard Rumelt is he's seen so many different scenarios that he's able to really operate…