Episode

Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google)

Jag Duggal, chief product officer at Nubank, explains how the company builds products customers "love fanatically," using the Sean Ellis score to gate scaling decisions, personally calling customers to get unfiltered feedback, and pursuing categories that are fundamentally different rather than incrementally better. He also discusses Nubank's expansion into a dozen-plus product lines across Latin America, the importance of clear (even if imperfect) strategy, and why product managers must have the courage to push back on premature scaling.