Practice

Craft a two-to-three sentence outreach pitch centered on the unlock, not the feature

Keep cold outreach to executives extremely short and focus it on the strategic advantage or transformation the tool unlocks for them, rather than describing the product's features.

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Practice

Craft a two-to-three sentence outreach pitch centered on the unlock, not the feature

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Context

interviews

Transcript mentions

  • Jen Abel00:13:06

    … want to pitch them two or three sentences in like a text or email or in a at a conference. Uh, and the key is to focus on the alpha, like the way what your product will unlock for them.