Framework

Pincer Model

An outreach tactic in enterprise sales where a founder or senior seller contacts the top decision-maker at a target account while another team member simultaneously contacts someone one level below, increasing the odds of a response and getting the two internal contacts to connect with each other.

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Framework

Pincer Model

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Transcript mentions

  • Jen Abel00:09:18

    I call it the the pincher model because you're going after two different people and trying to get them together. It's actually called the pinser model which is start at the very very top find that kind of floor and work in between them.