Concept
Champion (Enterprise Sales)
The internal advocate at a buying organization, whether an executive or someone one level below, who wants the deal to succeed, feeds the seller information, and helps navigate internal politics and procurement.
Champion (Enterprise Sales)
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Related Concepts3
Related Frameworks3
Related Practices19
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Transcript mentions
… g to champion it and get the deal done, but you got to make it feel like a group effort. Okay?
… And we call this the champion in the account. Because this person, their job is to get consensus and champion the deal across everybody, including their boss, who's the actual economic buyer, the person that writes the check.
Concept
Champion (Enterprise Sales)
The internal advocate at a buying organization, whether an executive or someone one level below, who wants the deal to succeed, feeds the seller information, and helps navigate internal politics and procurement.
Related Concepts3
Related Frameworks3
Related Practices19
Ask about this concept
Transcript mentions
… g to champion it and get the deal done, but you got to make it feel like a group effort. Okay?
… And we call this the champion in the account. Because this person, their job is to get consensus and champion the deal across everybody, including their boss, who's the actual economic buyer, the person that writes the check.