Practice
Run two-part interviews: discovery then prototype reactions
Structure each customer interview to first explore past experiences and attitudes, then use that context to interpret the person's reactions when comparing prototypes in the second half.
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Practice
Run two-part interviews: discovery then prototype reactions
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Context
interviews
Related Frameworks2
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Practice
Run two-part interviews: discovery then prototype reactions
Structure each customer interview to first explore past experiences and attitudes, then use that context to interpret the person's reactions when comparing prototypes in the second half.
Context
interviews
Related Frameworks2