Framework

Design Sprint

A time-boxed, multi-day process for answering critical business questions through rapid prototyping, design, and testing ideas directly with customers.

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Framework

Design Sprint

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Author

Jake Knapp

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Transcript mentions

  • … We did a design sprint where we were able to rapidly explore all these different ideas for features and ways to shape the product. I think we came up with 20 ideas that day...

  • … But the notion that maybe you could repeat that and recreate that is what led me to create the Design Sprint. (00:07:59): So for a couple of years at Google, I start running these one-week programs with teams trying to go at the…

  • … maybe I'll start by talking about the Design Sprint part because it is essential to understanding the Foundation Sprint. And the Design Sprint first developed, I had been working at the beginning of my...

  • … st 15 years where he's worked with over 300 companies to help them get unstuck move faster and build something that people want he helped develop the design Sprint method made famous by the book Sprint and more recently wrote a book…

  • … big idea with a design Sprint is to go from a zero to a prototype and a test of that prototype in just five days. And it's a recipe, it's a scripted set of activities that we deve...

What guests say about Design Sprint

3 takeaways drawn from 6 episodes, each linked to the moment it was said.

Knapp built it as a scripted five-day recipe

Jake Knapp describes the Design Sprint as a scripted set of activities taking a project from zero to a tested prototype in five days, developed from his own experiments as a Gmail product designer at Google and later refined by running hundreds of sprints with startups at Google Ventures.

Jake Knapp + John Zeratsky at 01:27:10 · Jake Knapp + John Zeratsky at 00:07:22

Built to replace the perfect pitch or PRD

Knapp says the sprint grew out of a stalled side project his team saved by clearing their calendar for a week and building a working prototype to put in front of colleagues, after trying and failing to win support with 'the perfect plan, the perfect PRD, the perfect pitch to executives.'

Jake Knapp + John Zeratsky at 00:07:22 · Jake Knapp + John Zeratsky at 00:05:54

Miro uses it to validate hypotheses before building

Varun Parmar says Miro is a heavy user of the Design Sprint framework for new zero-to-one initiatives: a small team spends five days mocking up and prototyping a concept, then goes out to get real user validation before committing further, as with the Miro Talktrack feature.

Varun Parmar at 00:09:16