Company

Superhuman

Email client known for speed and productivity features, including referral-driven growth.

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Company

Superhuman

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Transcript mentions

  • A great example here is Superhuman. When they started, they were actually competing with free email products and they were coming up with a premium email experience.

  • … Also, the episode with the founder of Superhuman Rahul, he actually spent, there's a lot of cool context on how he differentiated Superhuman and it was actually very much on speed. His speed actuall...

  • … So, Lenny, if I, let's say I sign up for, say, Superhuman and I invite you into it. That is much stronger acquisition tactic versus you looking for and finding Superhuman, let's say on paid marketing advertisements.

  • … s you know you have a perception of being expensive so hiding behind some of these psychological thresholds become important right we Rahul Vora from superhuman actually read the book and he's he talked about this in an a16 about gas he…